Starting up your own blog is not always easy, I know all about it. It can be very frustrating when you’re putting a lot of work and effort into your blog to create beautiful content and you’re views on your blogposts are still very low. This is why it’s really important to promote your blogposts, so it will have a bigger audience. You have to stimulate this a little so it makes it easier for people to find your blogposts and read them. I think this is something a lot of bloggers forget when they just start out, but it actually is very logical. If you don’t promote your blogposts, not a lot of people will find it. Over the last few months I’ve tried several ways of promoting my blogposts, and I will share with you the 4 steps that helped me the most in this process.
1. Use social media
This might seem like an obvious one, but it is a really effective way to promote your blogposts. Personally I mostly use Instagram to promote my blog, for example by announcing new blogposts in my story or in the caption below a photo. I also use Pinterest, as I think this is a really effective platform for bloggers too. Make sure to put a link to your blog in the bio of all your social media accounts so people can find it easily. So in general, I’d say, focus more on the visual platforms to promote your blogposts. Another great tool is Bloglovin. I personally think every blogger should have a Bloglovin account, because it’s not a lot of work to keep up with but it definitely helps with finding other bloggers in your niche and spreading your own content.
2. Share your blogger photos
I always try to share the photos I use in my blogposts on social media. For example, I post one of the photos on my Instagram with a caption that says something about the particular blogposts the photo belongs to. This can lead traffic from your Instagram to your blog. The same goes for Pinterest. On Pinterest I share all the photos that I’ve uploaded on my blog. Again a great way to lead traffic to your blog, because when people click on the photo they will immediately go to my blog.
3. Grow you email list
This tip has really helped me with gaining more views on my blog. What I personally do is I interact with other bloggers on the WordPress platform. So I like, comment or follow their blog. This way, these bloggers get a notification of this interaction and chances are big they will have a look on your blog or even start following your blog. And when someone starts following you on WordPress, they will get an automatic e-mail every time you post a new blogpost, which again will lead to more views.
4. Be active
I already mentioned it shortly in the last tip, but it’s so important to be as active as possible on all the platforms your using. Take some time out of your day to like, comment and follow on your Instagram, Bloglovin, Pinterest or whatever else you personally use. This really helps with getting your name out there and there will always be people who like, comment or follow back. Besides that, it’s also a great way to have interaction with your followers and build some sort of connection with them.
I hope this was helpful for all you bloggers out there who just started their journey or even for those who have had a blog for years and can use this as some new inspiration!
Do you have any tips for promoting your blogposts?